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Numerous American cities — most much larger than Charlottesville — have introduced similar branding initiatives to support urban manufacturing in recent years. Baltimore’s Office of Sustainability launched a Made in Baltimore campaign this year. New York and San Francisco have supported brand campaigns managed by nonprofit organizations. Made in Charlottesville differs from most of these initiatives by including software companies and other high-tech businesses. “They are making proprietary products within the city limits, and we thought it was important to include them,” Ness said. Ness said Made in Charlottesville will host networking events for participating businesses to strengthen connections between local makers and retailers. Whole Foods Market plans to host the inaugural Made in Charlottesville Festival on Sept. 10. Charlottesville store team leader Tim Martin said Made in Charlottesville vendors will be invited to set up stands in the store’s parking lot and engage with shoppers. “Some of the smaller Made in Charlottesville vendors don’t have a lot of opportunities to really highlight their products, outside of the Charlottesville City Market ,” Martin said. “We are giving those vendors a chance to tell their stories.
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